New Smile Lab is a small independent dental laboratory specialising in the manufacture of custom-made devices for cosmetic dentistry.

Established in 2003 by Vincenzo Iannone, New Smile Lab is one of London's pioneer labs specialising in smile design and aesthetic dentistry. With over 15 years' experience in the art of cosmetic dental work, Vincenzo (Enzo) is committed to consistently delivering the highest standards, helping dentists provide the very best in patient care.

His approach is patient-focused, combining the latest state-of-the-art techniques and materials with artistry and technical expertise to create the finest results. He is always professional and conscientious, bringing both fun and friendliness to communication with his clients.

Vincenzo has made a conscious decision to keep New Smile Lab as a small, personalised laboratory dedicated to the highest standards in cosmetic dental work. His craftsmanship and commitment to outstanding smile design go hand in hand with his desire to work closely with dentists in creating the very best new smiles for their patients. He provides a one-to-one service for a small number of exclusive dentists who consider his technical expertise and professional support invaluable assets.

Vincenzo keeps up to date with all the latest innovations and developments. He is assiduous in his research and personal development, ensuring New Smile Lab remains at the forefront of its field.